Come on a journey which started with a simple question: ‘How does the tiny negative become a much bigger print’? I was shown the answer a few days later when I got to visit a darkroom. And once there I was to see how the lighter whiter parts of a negative became the darker blacker parts of the print. I was a kid and it was magic.
Fast forward to 2016 and we’ve passed through, amongst other things, a mis-spent youth, college, a love of the black and white print craft and portraiture. And then a move to Scotland where I would get to photograph Mohammed al Fayed resplendent in his kilt, hard man Jimmy Boyle, Bailey, First Ministers, Lords and Ladies and Carol Smillie on a bed.
Then I was asked to shoot the homes of these people. And ‘interiors’ was added to my offering. And when I was shooting the latest restaurant I was asked to shoot a signature dish for the sidebar. ‘Food’ got added too.
In the early part of the last decade that was all perfectly fine. But over the last few years marketing yourself as a photographer has changed hugely. Simply placing a pretty folio online and expecting clients to call by the score doesn’t do it anymore. Would-be clients need to be reached out to. As a photographer you’ve got to be seen to do a lot more than just pressing a button. And despite having created some great images for a wide range of clients it had become apparent that casting a net wider and even wider was actually catching less and less. And come late 2015 MacNeill Photography realised a fundamental truth: that we can’t be all things to all people.
ScranMedia was formed in January 2016 with the combined skills of Brendan MacNeill and John Duncan, the purpose being to provide professional image making services for the hospitality and food/beverage sector. There’s no new skill set involved. Our subjects are still food, people and places.
So now you know why here's how:
Our philosophy is simple - our work for you will reflect your professional standards and brand values, telling the story of your hospitality or food product with engaging and inspiring imagery and video.
- We won’t simply do more of the same for you.
- We will soak up your brand.
- We will learn about your image needs and contribute to fulfilling your ambitions.
- We will work to an agreed brief and budget.
- We will help you to transform your online and media appearance.
- And we won't break your bank.
That's six actually. We go further.